1000 Miglia
1000 Miglia wanted to redefine itself to create a real lifestyle brand and gain new ground for commercial expansion. We created a new modern identity that reflects their new positioning and brand extension, based on its heritage and values.
We enriched the colour scheme with two new shades, blue and gold.
The combination of the original red and white, keeping it charged and fresh, with the elegant and more contemporary blue along with gold embellishments, creates a sophisticated and elegant yet modern look.
We enriched the colour scheme with two new shades, blue and gold.
The combination of the original red and white, keeping it charged and fresh, with the elegant and more contemporary blue along with gold embellishments, creates a sophisticated and elegant yet modern look.
Agency: Nascent Design
Senior Designer: Dalila Piccoli, Fiorella Carità
Junior designer: Chiara Galli
Thank you!
